Selected work
A selection of commercial, analytical, and AI-enabled work spanning portfolio strategy, banking performance, content automation, and operating visibility.
Pricing · Portfolio Strategy
Connected demand, distributor, OEM, compliance, and pricing data into a decision system for a large U.S. government-market catalog.
18K+ SKUs managed · 19K+ records corrected · 14K+ listings optimized
Business Intelligence · Growth
Designed role-level views across Current Accounts, Banca, Credit Cards, and Auto Finance to make performance gaps visible and coaching more focused.
Supported 30% YTD growth and PKR 6.7B in incremental deposits
AI · Workflow Automation
Designed a repeatable workflow that gathers product information, structures marketplace-ready content, and creates keyword-focused listings.
Reduced manual effort while improving content consistency and search readiness
Operations · Commercial Analytics
Built order-tracking and product-evaluation views to improve purchasing decisions and daily visibility across Amazon, eBay, Walmart, and Shopify.
Contributed to $1M+ sales scale with approximately 30% gross profit